Longview is calling on the city's wordsmiths to delve into the dictionary or thumb through the thesaurus to create a new slogan that best captures the spirit of the community.

By week's end, a new Web site designed for residents to propose their tagline ideas is expected to be launched. If all goes as planned, the Web site's address will be unveiled at 10 a.m. Thursday during a news conference, Mayor Jay Dean said.