Here is what we would suggest: Take a breath. A deep one.

Because for good or ill, we would hope most people don't make a snap decision on the brand. Don't dismiss it immediately if it doesn't strike you over the head as wonderful. Don't fall in love with immediately, particularly if it happens to be Marshall  Pure and Simple.

Instead, hold this first sip in your mouth as you might wine. Then take another small sip and another. Think about it. Consider the ways it might be used without jumping to conclusions that it will be wildly successful. Then consider what problems we may face with using it.