So we get no pleasure over the difficulty Longview is having developing a brand  even more so because Marshall is in exactly the same process right now.

We must admit, when we heard the phrase "Longview, East Texas, Pure and Simple," we weren't exactly knocked off our feet with the brilliance of the idea. It was the "simple" that bothered us the most. When applied to people, "simple" can have a number of meanings and not all of them are flattering. In fact, we don't know why tourists would necessary want to visit a location that called itself "simple."