From the majestic mountains of Colorado to the sandy shores of Florida and now the piney woods of East Texas, things are pure and simple. Or at least that's how marketing logos designed to attract people and economic development describe the different areas.

Though diverse in topography, the three areas have logos containing the phrase "pure and simple."

(ENLARGE) Longview's new logol, top, was introduced last week. The Beaches of South Walton, Fla., logo, middle, was developed in 2000. Gunnison-Crested Butte in Colorado, bottom, trademarked its use of 'pure and simple.'