Such is the case in Marshall's tourism efforts. It has been sick and failing and we have asked for the advice of a professional. Thus we contracted with Destination Development to the tune of $48,000. This is well and good except for one thing. We have failed to take their advice and question every suggestion they make.

Destination Development has worked successfully in almost 400 other cities, with an 80% success rate. It's time we stand up and be willing to say, what we have been doing so far has not worked, so let's take their advice.