Tuesday, July 18, 2006

Three representatives of Tennessee-based North Star Destination Strategies will be in town next week for the "in-market" study that will help Longview determine who it is and who it wants to be.

"This branding initiative will provide us the tools and resources to professionally better our image, to better our self-image so we can move forward and sell Longview in an effective manner," said Kelly Hall, president of the Longview Partnership, this city's chamber of commerce.