Women on the Mediterranean island of Cyprus hope to form the world's longest chain of bras with the twin aims of heightening awareness of breast cancer and winning a place in the Guinness Book of Records.

The Cypriot, British and Dutch organizers hope to string together as many as 100,000 bras on April 30, beating the current record of 79,000 bras held by Singapore, and forming a 90 kilometre (56 mile) chain. "It's an odd thing to do, but it's the perfect way to get the message across. Its important that people are aware of the risks, and the need for regular screening," said Louise van Rooij, a Dutch resident of Cyprus.