In a hastily called news conference ETTO management announced the appointment of Mr. Ray to Director of Billboard Media. This another milestone in the career of this hot running executive.
Mr. Ray did not waste any time taking bows. He immediately announced an agreement with TERA for billboard space on Grand Ave. Mr. Ray said that he is confident that this project will provide support to the sagging profits at ETTO.
Mr. Ray said that contractual terms will not allow him to discuss the content of the TERA ad campaign. He said that TERA will be getting its message out in a phased approach over the next several weeks.
Mr. Ray also said that he cannot discuss TERA. He said that he can only say it is a womens right organization and agrees with the goals of the organization.
He did say that additional information will be published on ETTO throughout the month.